After two years of downtime, Samsung is finally back in its crowning glory as of the number 1 smartphone brand in India. The latest report by the research firm Counterpoint reveals Samsung’s 24% smartphone market share in the country beating Xioami.
The Chinese tech giant (Xiaomi) 23% share losing out on close battle with Samsung. Samsung’s aggressive push in online channels and new launches helped them regain the number one sport, according to the report. The Anti-China sentiment due to geopolitical issues might have represented a factor in dipping in sales of Chinese smartphones. It is been seen Micromax making comeback to the Indian Smartphone Market lets observe how it’ll perform.
Other Chinese brands like Vivo, Oppo, and RealMe equally saw a dip in market shares. As the festive season is soon approaching, the smartphone market shares can fluctuate unpredictably in the next quarter.