The e-commerce giant Flipkart on Tuesday announced the acquisition of intellectual property (IP) from gaming startup Mech Mocha. The Bangalore based gaming startup which runs India’s first social gaming platform ‘Hello Play’ which is Indian user friendly.
The Flipkart vice president Prakash Sikaria said in a statement ‘How their observations in Flipkart Game Zone reports the strong correlation between casual gamers becoming early shoppers on Flipkart for their digital journey.’
The recent acquisition will help Mech Mocha be part of a larger ecosystem and enable them to develop a unique gaming experience for gamers in India. Further, Flipkart will take over all the games Mech Mocha developed over the past five years.