Honda is one of the greatest two-wheeler manufacturers in the automobile industry. Its product named ‘Activa’ has recently created a new World Record of being the only scooter brand in the history of the two-wheeler community to achieve 2.5 crore customers mark.
The Activa was launched 2 decades ago in 2001. The cooperation had recently started the BS6 version of the two-wheeler which was of great help in creating the world record. Reports state that within 3 years of its debut in 2001, Activa had already become an ace player in the scooter industry by 2003-04. In the following two years we noticed that Honda had crossed the 10 lakh customer milestone.
Honda had said that it took the team 15 years to achieve the initial 1 crore milestone in 2015. And the remaining 1.5 crore customers were added with a speed never seen before. Activa was sold at nearly 3 times the speed that is in just 5 years the task was accomplished.
Expressing appreciation on accomplishing the memorable event, Mr Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, ”Since its launch in 2001, be it the 100-110cc engine or the new more powerful 125cc engine, the secret of success of Activa family is Leadership that builds Trust.”
For the past 20 years, Activa is a leader in technological innovations, some of the industry norms just came in the ecosystem due to Activa. Some of the examples are the Honda patented tuff-up tube and CLiC mechanism, Honda’s Combi-brake system with Equalizer, Honda Eco Technology (HET) for 10% more mileage, the HET PGM-Fi engine powered by eSP and World First Tumble flow in BS-VI era. Each generation of Activa continued to evolve and also revolutionizing the scooter segment in India.