Jigsaw, an anti-superficial dating app that secured seed funding of 2.7 million pounds ($3.7 million) to invest in U.S. expansion. The round is led by The Relationship Corp (lead generation company for online dating companies), with participation from angel investors in the U.S. and U.K. “mainly” in the tech industry.
Founded in 2016 by Alex Durrant and Max Adamski (When they were at university), U.K based startup launched its puzzle-faced dating experience in London in Q1 2019 and opened up last year in November to the U.S. Jigsaw has around 150,000+ users in U.S and UK market with 50,000 out of the total in the U.S.
Currently, Jigsaw’s face protection mechanism features a 16 piece puzzle. Even user profiles on Jigsaw are designed to make your personality stand out more than your killer smile. All photographs begin with a single piece removed “so you get a sneak peek”.
Durrant says the team expects to reach half a million US users within the next six months. They believe there is a trend toward a less superficial sweep in the American dating scene app which Jigsaw is well-positioned to exploit.
Jigsaw is not unique in the concept of face protection to encourage users of dating applications to do more chat and less unconscious scanning. Other ‘anti-superficial’ dating apps, such as Willow, try a Q&A style approach to get users to answer questions to see more pictures.