YouTube is the largest online platform that has more than 2 billion logged-in monthly users and has its most traffic craving for children’s videos; has faced criticism in the past regarding the allowance of inappropriate content for kids. It now has taken a strong decision of censoring the content that is visible to the children who fall under that category of tweens and early teens. This will be done directly by providing parents with the control of viewing and keeping in check with their child’s overall activity.
YouTube plans to test this new feature in about 80 countries over the coming months; Any parent in those countries can sign up for it under the age of consent category for YouTube content as per their nation’s rules and laws. YouTube will give leverage to the parents of choosing from the three restriction modes provided.
Firstly ‘Explore’ is the most restricting mode, made specifically for the kids of the age group 9-13. It will provide the kids with a strained exposure to content that was off-hand on YouTube Kids, likewise Hands-on videos, tutorials, Gaming videos, etc.
Secondly, the ‘Explore more’ mode, is more lenient as it provides access to live streaming and a larger spectrum of videos within the same category as in the ‘explore’. Thirdly, it’s the freest mode, ‘Most of YouTube’ whose settings just restricts the content that has age restriction like pornographic content, or violence etc.
Along with these features, YouTube will also give the liberty to the parents to see their child’s history from their accounts and manage the screen time their child has with the help of the Google family link. YouTube also promises to not allow personalised ads but contextual ads.
The experts say that concluding such a vision took them a year of rigorous efforts with parents and technicians focusing solely on child safety, development and digital literacy.
James Beser, director of product management, kids and family, wrote in a blog “We understand the importance of striking a balance between empowering tweens and teens to more safely gain independence while offering parents ways to set controls.” The company also added how they’re planning on giving a few more controls to parents in the upcoming years like blocking the content.