In February, Twitter revealed its paid Super Follow service. Since then, the company has announced a number of new features for the social network. Twitter is working on a Super Follower count show, according to researcher Jane Manchun Wong.
Last week, the company hinted at a redesign of the user’s profile page, and Wong’s discovery gives us a better idea of what’s to come.
The Super Follow button, according to her, can take two forms: a small circular button or a large Super Follow button. Twitter will also show a cash button for tipping on this new profile page, which is already a feature that Twitter is gradually rolling out.
Super Followers would be given expanded access to updates, exclusive content (like private Spaces), and member discounts on merchandise or other items, as seen in this example from Twitter’s recent Analyst Day presentation. By signing up for, say, $4.99 a month, Super Followers would be given expanded access to newsletters, exclusive content (like private Spaces), and member discounts on merchandise or other products.
This, in theory, would provide more motivation for creators to create communities of paying Twitter subscribers, allowing Twitter to sustain a constant supply of exclusive content while also encouraging users to return to the site more often, thus increasing interaction.
The company announced in March that its Super Follow feature would be available as an in-app purchase on the iOS app, giving Apple a 30% discount. Kayvon Beykpour, Twitter’s head of consumer goods, told the Verge, “The way I would think of this in the context of Super Follows where we’re building this layer that didn’t exist before — even if that $10 comes down to $7 because of a 30% fee, that’s still $7 more than you’ve been able to make on Twitter than before. So don’t get me wrong, I would love for that to be $9 instead of $7, but at the end of the day, that’s not something that we have direct influence over on one platform. So it’s not a focus for us right now.”
In relative terms, it was a minor shift, but it was a first step toward moving away from conventional social media metrics and, hopefully, toward a newer metric or show that emphasized ‘meaningful interactions,’ such as responses to your tweets and discussions you’ve participated in, as described by Jack Dorsey.
However, we haven’t heard any else about this. Twitter is also introducing a brand new follower count board.
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