Twitter Blue, the company’s first-ever subscription service, will be available in Australia and Canada starting today. The subscription will provide Twitter users access to premium features including bookmark organizing, thread reading in a clutter-free manner, and a “Undo Tweet” option, which is the closest thing Twitter will have to the long-requested “Edit” button.
Jane Manchun Wong, an app researcher, had previously revealed the company’s plans for the subscription service by crawling around inside the mobile app’s code and discovering the service’s name, pricing, and feature set. Wong’s findings were backed up by the fact that Twitter Blue is now available as an in-app purchase.
The only remaining questions seemed to be when Twitter Blue will be released and when it would be available to all users worldwide.
Twitter tells TechCrunch that it’s launching Twitter Blue in Canada and Australia to see if its current feature set will meet the needs of people who want more control over their Twitter experience, as well as to encourage discussion about other features that Twitter should focus on improving for future iterations of Twitter Blue.
A Twitter spokesperson stated, “We are going to continue to iterate on different tier and pricing opportunities as we continue to learn more about what is — and isn’t — working.”
For $3.49 CAD or $4.49 AUD each month, you can access these services and privileges as a Twitter Blue subscriber. The company will keep an eye on comments and add even more features and rewards for subscribers as time goes on.
The company appears to be rolling out right now in order to gather feedback. Subscribers are encouraged to contact the corporation through the new @TwitterBlue account with their ideas, questions, and concerns.
If you don’t want to pay for Twitter, the company doesn’t want you to be concerned. In its Twitter Blue announcement, Twitter guarantees users that the basic service, as well as all of its present features, will always be free to use.