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Apple slams Facebook allegations and shield their new privacy feature

The Cupertino, California-based technology giant Apple Inc slammed Facebook Inc and other internet giants for their ad-targeting practices, and the tech giant delaying the release of the new App Tracking Technology feature in iOS 14.

Apple responded to the letter drafted by eight civil and human rights organizations regarding the delay issue of the new privacy feature. Jane Horvath, senior director of global privacy of Apple Inc, reiterated that the company believes that “privacy is a fundamental human right.” Horvath explains that Apple delayed the App Tracking Transparency (ATT) feature in an effort to give developers more time to prepare for the changes. She retailed to Facebook allegations stating that “By contrast, Facebook and others have a very different approach to targeting."

Not only do they allow the grouping of users into smaller segments, but they also use detailed data about online browsing activity to target ads. Facebook executives have made clear their intent is to collect as much data as possible across both first and third party products to develop and monetize detailed profiles of their users, and this disregard for user privacy continues to expand to include more of their products. Facebook also responded to the claims via “They are using their dominant market position to self-preference their own data collection while making it nearly impossible for their competitors to use the same data,” Facebook said in the statement. “They claim it’s about privacy, but it’s about profit.” according to a Bloomberg report.