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New Terms of Service for Youtube to Run Ads on Videos by Small Creators, Without Offering Revenue Share

The new Terms of Service for YouTube mean that it will roll out commercials on platforms that are not part of the YouTube Partner Network. The video streaming platform operated by Google has implemented the latest change through an amendment to its Terms of Service that is initially applied in the US but will apply by the end of next year in all regions. According to the new terms, if they are not part of the YouTube Partner Programme, YouTube will not pay any share of its income to creators for running advertising.

YouTube has added a new segment to its Terms of Service, as explained in a forum post: Right to Monetise, to demonstrate that it would start running advertisements on videos from platforms that are not part of the YouTube Partner Network.

Usually, YouTube gives the creators who are part of its Partner Programme a portion of the money it receives from advertising. However, under the new regulations, small creators whose networks are being used to serve advertisements will not be charged.

In the last 12 months, producers must have at least 4,000 public watch hours and over 1,000 subscribers to become eligible for the YouTube Partner Program on their channels. This ultimately helps to monetise videos, which for all non-eligible, tiny creators is not the case.

YouTube was running advertising on videos from channels prior to the new update that does not meet the Partner Program requirements and under exceptional cases, such as whether the channel was already a member of the Program or was monetized under a copyright claim by a record label.

YouTube content creators aren't pleased with the new move. Since the website does not have any share of the profits it will produce from the advertising it is rolling out on small channels, it is very true.

No information on the number of creators affected by the new rules has been issued by YouTube. In its forum post, however, it noted that the move would initially be introduced "on a limited number of videos" and will be limited to creators in the United States. Ads can also only appear on videos that follow the ad-friendly standards of YouTube and do not contain inappropriate words, abuse, or content for adults.

YouTube, in addition to the monetisation-focused update, has revised the vocabulary of its user data collection terminology. "To the information, it does not allow to be collected from its service, it added the word" faces. The company said that with the latest update, it wanted to be clear on what can't be gathered in terms of user data.