Last Updated: raises funds round from Ivycap Ventures and others

San Francisco plus Pune-based co-op marketing and monetisation startup has accumulated an undisclosed sum in its Pre-Series B funding round from various organisations and angel investors. Few of them include IvyCap Ventures, Core91 VC, Samrat Zaveri, Ramakant Sharma, Vivek Bhargava, Saurabh Dangwal, amongst others.

The startup started in late 2017, enables a technology-led co-op retailing ecosystem for online aggregators and multi-outlet brands. announced that its enterprise SaaS platform is natively united into a white-labelled format within the aggregators including the brand’s ecosystem.

This, indeed, requires to open a suite of apps allowing resolutions such as sponsored merchandise ads, sponsored advertisement ads, extended web ads, video listings, SKU (stock keeping unit) analytics and machine learning-driven model pricing discovery app, amongst others. claims that it facilitating digital transformation courses for 1000s of merchants, sellers and offline sales partners.

Ashish Wadhwani, Managing Partner, IvyCap Ventures said that they believe in the offerings of and also consider them extremely unique, global in scale and high quality in nature which would in return democratize monetization abilities of marketplaces, aggregators and offline brands.

According to the firm, industry clients like Paytm Mall, Sendo, Haravan,,, Daraz, etc., from across India, South-east Asia, Middle East, and Africa utilise policies to amplify their monetisation and co-op marketing possibilities. They claim to have been implementing a 10x better experience in recovery and retention marketing for e-commerce players.

“The fresh capital infusion should multi-fold our footprint in the $180 billion co-op marketing industry globally, and help us expand in the US region while doubling down on our traction in India and SEA. Also, the firm will invest in product and technology towards a comprehensive co-op marketing app suite,” the company said in a statement.

Ashish Mehta, CEO at said that with multiple case studies in retail automotive, CPG, and banking verticals; this newly gained capital will help them in expanding by multi-folds in the international markets in a greater speed