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Will Micromax Informatic's comeback be able to create an impact on India's Smartphone market?​

Micromax, an Indian Smartphone manufacturer and consumer electronics company, founded by Rahul Sharma, Vikas Jain, Sumeet Arora, Rajesh Agarwal, back in 29 March 2000 is coming back with it's new smartphone lineup - in mobile.

The company posted on  it's various social media handles on 23 October, 2020 that the mega unveiling of the new INMobiles range of smartphones by Micromax live at 12 noon on the 3rd of November.

The company is expected to launch two phones in the series and will be powered by the MediaTek Helio G35 and MediaTek Helio G85 processors. Rahul Sharma, Co-founder and CEO of Micromax revealed that the series will range between Rs. 7,000 and Rs. 25,000 to begin the re-entry into the smartphone segment.

Also Read - The dual-screen smartphone LG Wing set to Launch in India on October 28

The company announced recently of plans to invest Rs 500 crore and will build products from ground-up for the new-age consumers in the country.

The company's whole promotion seems to be Anti-Chinese. The teaser, the tagline for in mobiles everything up to now is based on Anti-Chinese sentiment. The product will be unveiled by November 3. Micromax didn't give any teaser about their upcoming lineup not even a single leak has surfaced on the internet up till now.

At this stage of Smartphone game Micromax needs it's smartphone line-up to be precise what they are going to give the consumers that will persuade them to shift from other brands.